Iklan bagi setiap perusahaan adalah senjata dalam menarik pelanggan. Hakikatnya iklan yang baik adalah iklan yang mampu menciptakan komunikasi persuasif dan berhasil menyampaikan pesan yang terkandung dalam iklan tepat pada sasaran.

Design isn't exactly what it looks and feels like, design as indicated by Steve Jobs—is the means by which it works. Behind every choice to forget something or get another component lies an obviously characterized arrangement of goals.

Small company owners (SMBs) need to wade with a great deal of sector lingo when it comes to electronic advertising and marketing.

One of the main difficulties faced by any entrepreneur is that advertising has changed and evolved over the last few years. It now includes audio, visual and electronic media. Website programming of all sorts allows you to interact with your customers.

Jika Anda memiliki sebuah website terutama website bisnis, tentunya Anda membutuhkan "Call to action".

There are a lot of tools that make it easy to sell products online however only through testing and experience would you be able to really realize what works for your online customers, and gets them coming back to your online store much of the time.

The world today is in what historians a while down the road will probably be called the digital age. A great part of our life is spent online, we get our information there, we laugh, we socialize, but the fact remains that we are still just creatures of flesh and blood that need to roam the physical world. Until we are able to download our brains into a computer we will need to socialize with other people and move around, so online advertising strategies, as effective as they can be, can’t be relied upon as a sole means of raising brand awareness and reaching out to the broader public. There are a few offline advertising strategies that are very old school, but still remain in wide use, because they simply work. No matter how sophisticated our technology gets, these simple strategies will still be around because they rely on basic human nature and are basically timeless. They are a great tool for small businesses and major companies alike.

An ideal and the most effective artistic advertising and marketing is the one that makes the viewer look twice on your advertisement.

Brands have always made videos. They used to be called TV commercials. But in the age of YouTube a new genre has emerged, where videos are created more for the internet than for TV, and where sharing and virality are key to success. Some of these videos start out as commercials, but some never run on TV at all. Lately some of these viral videos have started becoming really, really good. Not just good by the standards of a TV commercial, but actually good, with first-rate cinematography and storytelling.

It's what every marketer wants- boatloads of customers talking about its products, posting detailed reviews online and tweeting about its brand far and wide. And for good reason: Authentic recommendations from a friend or "someone like me" are far more influential than anything a marketer can buy. In a world dominated by social networks, consumer buzz can make a brand stand out amidst the noise and reap real- world profits. When it comes to swaying consumers, nothing beats word of mouth. That’s because, 92 percent of people trust recommendations from friends and family above all other forms of advertising when making a purchase decision

Perkembangan teknologi  informasi ditandai dengan semakin banyaknya orang yang menggunakan jaringan internet setiap harinya. Salah satunya dengan semakin tingginya minat menonton video menggunakan media pemutar online. Sebuah penelitian menemukan bahwa di tahun ini, animo masyarakat menonton video online meningkat 23% secara keseluruhan.

Advertising is the techniques and practices used to bring products, services, opinions, or causes to public notice for the purpose of persuading the public to respond in a certain way toward what is advertised. The key elements that help us to bring out advertising include graphics, message, colors, photos, videos and animations.

Online ads have become a daily part of internet life. For new marketers, it can be confusing getting a grasp on the scope and variety of online ads available. Companies around the world are seriously trying to find the good way to advertise, and today mostly small business owners are using online advertising to market their goods. Even though there are many free methods that you can use to drive traffic, it’s hard to beat the speed and ease of using a paid advertising campaign. As long as you have a reasonable budget and are willing to go through a learning curve, you’re ready to check out these options for online advertising.

A simple advertising campaign can cost thousands of dollars. Done right, it can lead to tens of thousands of dollars in increased sales and enhanced brand equity. Done wrong it can lead to the loss of revenue and even jobs. One of the simplest—and often most neglected—strategies for making more from an ad campaign is message testing.

Advertising is one of the most difficult investments a company, particularly a small business, has to make. Choosing a method of advertisement for a business often feels like gambling. Don't do it at all, you get nothing. Roll your dice by investing in one type of ad placement, you get nothing. Roll your dice by investing in the same placement next year, you hit the jackpot. There's got to be a better way of selecting advertising methods that have the highest potential to work, right?

Is newspaper or magazine advertising is a sure-fire way of achieving enquiries and sales? It’s tempting to think; ‘place an advert, and they’ll come’. Unfortunately the reality is very different. Look through that same newspaper and think about how many adverts are actually noticed. Of those noticed, how many are read and subsequently acted upon? Very little. Especially with the use of cheap and easy online advertising.

Online Advertising is more flexible, well targeted/optimized and highly effective than offline advertising at drawing in new clients for any business, it's minds of all people this time. But in all factor, online advertising is actually better than offline advertising? This is the answer.

Tidak dipungkiri bahwa iklan harus bermuatan ide kreatif. Tetapi, banyak yang tidak menyadari bahwa kreatifitas saja tidak cukup untuk berfungsi sebagai senjata pamungkas untuk meningkatkan keuntungan.

Billboards are large advertising structures placed alongside busy roads to be noticed by drivers and passing pedestrians. It is sometimes called hoarding in other parts of the world. The billboards could attract pedestrians not only because they are large but also due to the variety of designs that it posses. It gives a designer so much room for customizing by using extensions and embellishments. No doubt, billboards are one of the best ways of reaching a large number of people in your area. A boring billboard will be ignored. A smart billboard will grab the attention and leave a lasting impression.