The fundamentals of marketing are always going to be the same, but with the landscape changing at the speed of technology, what matters most now is how one activates the fundamentals. Smart marketers know that they need to get ahead of the trends and anticipate the next big things, or else be devoured by their competitors. There’s a lot to consider in order for today’s marketers to really have a handle on what’s important about what’s next.

Your packaging decisions might seem trivial, but they're not. It will be the first thing a consumer sees, and you want it to be a joy to dive into. Does your product packaging capture attention? Have personality? Communicate the attributes of your brand instantly? Is it recognizably yours? Packaging is your brand rendered in 3-D. This means that, to many customers, the product is the package and the package is the product. Given that more than three of every four purchase decisions are made at the point of purchase, the importance of standout product packaging cannot be overstated.

Setiap brand yang kuat memiliki nilai yang nyata. Bahkan, brand yang kosisten ditemukan menjadi 20 persen lebih berharga daripada brand yang tidak konsisten. Ini berarti mengambil langkah-langkah untuk memastikan keseragaman di keseluruhan akan membuat brand Anda menghasilkan nilai yang serius.


There are numerous reasons why a professional services firm should seriously consider about rebranding. The greater part of them are firmly attached in a need to reposition the firm in the marketplace.

Branding is a marketing technique that uses messages and designs, such as logos and symbols, to promote awareness of and loyalty to your restaurant’s brand. The key to effective branding is to implement a consistent creative marketing concept. A good restaurant marketing campaign will feature consistent messages and visual designs in all of its marketing materials as well as the interior and exterior appearance of the restaurant.

When the time comes in your business life cycle to name a brand, it’s not a task to take lightly. A brand name represents a promise to consumers and differentiates the value your brand offers from competitors’ brands. More importantly, you need to take yourself out of the brand naming equation entirely because it doesn’t matter if your brand name makes sense to you. It really only matters if your brand name is meaningful to consumers. When it comes to finding a great name for a business, brand, product or service, it really comes down to this: A good name should make someone smile or nod, not scratch their head in confusion.

Whether you are setting out as a designer, blogger, or attempting to offer items, you will without a doubt need to get your name out there and let everybody know who you are. Having the ability to convince a group of people to join with you originates from your brand's credibility.

Branding yang sukses tentu saja sangat berdampak baik bagi perkembangan bisnis Anda. Hakikatnya, branding adalah elemen penting dalam bisnis karena branding amat menentukan kredibilitas terhadap perusahaan Anda.

You want to market your brand on social media? Bear in mind the value of branding-- every social communication points out something about your brand name.

A brand is defined as more than a logo or your company name. A brand is your businesses entire image, and how your audience perceives your company. This can be portrayed in your companies colour pallet, fonts and type face used, marketing material, website, customer service, slogan, business, company, services or products. Developing a brand strategy is an important thing.

Bagi yang sedang merintis sebuah usaha baru, cobalah untuk menetapkan branding terhadap produk yang Anda tawarkan. Brand memiliki peran yang sangat besar bagi kemajuan bisnis, karena faktor yang membuat pembeli tertarik dengan produk Anda ada di brand.

How does branding affect customer behavior? Since the internet, how does marketing now affect a customer's purchasing decision?

Someplace along free throw line, the word "marketing" got mixed with "company logo". While it's a developed fact that brands are much additional compared to logo designs, it appears that developing aesthetic identities with rich emotional character and real hookup still avoids many marketers.

Nowadays brands don’t only sell because of their price, functionality, and product attributes but also because of emotional factors. A brand consists of company values, employees, customer service, the creative approach and the overall offer to the target market.If you think a brand only consists of a name, logo, and or fancy design, think again!

With a lot competition available online today, exactly how precisely do you intend on branding your new business? It ought to do without saying that any type of company intending to achieve prevalent brand name awareness should implement social networks marketing strategies.

It doesn't make a difference in the event that you are a major or little company. Your digital presence matters, it assembles your brand.


Ketika Anda memutuskan untuk mengembangkan bisnis secara online, maka sudah pasti Anda harus mempromosikan brand atau produk melalui beragam media sosial mulai dari Facebook, Twitter, Instagram dan media sosial lainnya.

Looking to rebrand your business but not sure how to start? No business today can afford to rest on its laurels. Your business may be keeping up with economic and market changes but is your brand keeping pace? Brand awareness or a high profile is one of the most important tools any business can have at its disposal. You can have the best products in the marketplace or provide the best possible service but you will get nowhere if you have no profile or a weak brand.

In an on-line age where social media educates advertising and marketing and the other way around, businesses no much longer run in a state of competitors;


A brand character should represent core aspects of the brand: the brand's visual identity, relationship with the audience, personality and perhaps the brand's history. From Planter’s Peanuts to Caterpillar, consumers connect with brands that have personalities they respect. Learn how to build a brand with the right kind of character.