Brands have always made videos. They used to be called TV commercials. But in the age of YouTube a new genre has emerged, where videos are created more for the internet than for TV, and where sharing and virality are key to success. Some of these videos start out as commercials, but some never run on TV at all. Lately some of these viral videos have started becoming really, really good. Not just good by the standards of a TV commercial, but actually good, with first-rate cinematography and storytelling.

Here are some top viral branded videos that were created to be shared and succeeded.

US Dept of Transportation: Texting While Driving



Snickers Australia: Construction Workers



Pepsi Max: Crazy Bus Shelter



Heineken: Guest of Honor



Lion King cast sings on a plane



Volvo Trucks, “The Epic Split”

Activia “Shakira – La La La”

 

20th Century Fox “Devil’s Due – Devil Baby Attack”



Budweiser “Puppy Love”



Cardstore “World’s Toughest Job”



Nike Football “Winner Stays”



Thai Life Insurance “Unsung Hero



Castrol “Castrol Footkhana”



Nike Football “The Last Game”



Save the Children “Most Shocking Second a Day Video”



Volkswagen: “Eyes on the Road”



adidas: “House Match” ft. Beckham, Zidane, Bale and Lucas Moura



Ubisoft: “Assassin’s Creed: Unity” Trailer

YouTube: “#ProudToPlay”



Evian, “Baby & Me” 



College Humor, 5-Hour Energy's "2:30 Horror"



Dove, “Real Beauty Sketches” 



Microsoft, “Child of the 90s”



Turkish Airlines, "The Selfie Shootout"



Pepsi Max, “Test Drive”

Google, “How It Feels [through Google Glass]”



GoPro, “Fireman Saves Kitten”



Ram Trucks, “Farmer,”

Ford - The Parisian Pinball Park



TrueMove, “Giving.” 



Red Bull Stratos



L'Odyssée de Cartier



OK Go — Needing/Getting

Parachuting Cats