There are a lot of tools that make it easy to sell products online however only through testing and experience would you be able to really realize what works for your online customers, and gets them coming back to your online store much of the time.
Here are 9 things you can do to your ecommerce website that can help to increase sales:
1. Verify your website is mobile-device friendly : In 2014, almost half of internet traffic comes from a mobile device. This is an important statistic to understand and your website should be built on account of all users. Luckily, the development of responsive web design technologies in the course of recent years has greatly aided in web designers' ability to create websites that are optimized for a mixed bag of screen sizes and devices.
2. Give customers an easy & seamless checkout process : Surprisingly, numerous ecommerce solutions have cumbersome checkout forms, and need basic user-friendly interfaces. It's important to use an ecommerce system that suits your needs yet the checkout process, and your (or your website designer's) ability to customize it should assume an important part in the decision making process. Make it easy for customers to checkout rapidly with things like social media account login integration, saved orders and reordering, store multiple shipping addresses and the sky is the limit from there. It's also wise to attempt and use an ecommerce system that has the checkout process hosted on your actual site and not linking out to an outsider platform. Customers instantly turn out to be more wary of the ecommerce websites when clicking the "Checkout" button opens up another tab or takes them to a website page that doesn't look like the principle website they were just shopping on. Ecommerce solutions like Woocommerce and Magento provide onsite checkout solutions that can help keep this customer trust issue.
3. Get into your customer's inbox regularly : A strong email marketing battle is an imperative element for ecommerce success. Staying in contact with your online customers regularly with well-designed (and mobile responsive of course!) HTML emails can increase sales to new levels on the off chance that you've never engaged in this type of internet marketing. Use a service like Mailchimp (we adore Mailchimp) or Constant Contact to build your email address database and easy to use email design tools.
4. Offer coupons, group deals and free shipping : Customers affection to feel like they got it. Offer incentives when asking customers for email addresses, and send them occasional coupons. Do you have products that customers regularly purchase together? Create a packaged product or offer a discount for purchasing a gathering of specific products. Another great way to ensure that your customers click that "Complete request" button is to offer free shipping. Depending on your costs, you may need to offer free shipping when customers have met a base amount in their cart, or blessing first time customers with free shipping to encourage them to create an account inside of your online store.
5. Give customers an excellent visual experience : The general look and feel of your website can greatly affect online sales. Ensure your website is professionally designed, works well on all devices and screen sizes, and by and large, is easy to use and engages the customer. Strong, detailed product photography can go a long way to convincing customers to follow through with a purchase. eBay stats show that the more pictures you provide, the more probable you're thing is to sell. Shopping online is limited to simply a user and a screen, and giving several, fantastic pictures of every product can help the customer to feel more quiet with purchasing the product online without seeing it in person beforehand.
6. Acknowledge popular payment methods : Numerous online shoppers affection to use PayPal because it saves them from needing to enter their credit card information on every website that they purchase from, and it also makes them feel more secure when checking out. Verify you know your customers and in the event that they need to checkout using PayPal, you should consider adding that payment gateway to your site on the off chance that it's not as of now on there. Similarly, weigh up the pros and cons of tolerating various credit cards like American Express and Discover Card. Other payment gateway options are Stripe, Amazon Payments, and Authorize.net.
7. Remind customers to return when they abandon their cart : Integrate a cart abandonment feature that automatically emails customers with accounts when they leave contents in their cart without checking out. Numerous enormous brands do this and some even offer a coupon the second time they email you to complete your request. This encourages some "on the fence" customers to finalize their purchase that may have otherwise gone elsewhere.
8. Get your customers to sell for you : Encourage your customers to engage with your company on social media by sharing product images, things they purchased and the sky is the limit from there. Install FB like, Twitter tweet, and Pinterest pin buttons on product pages, and incentivize shoppers to promote your products for you. All things considered, a referral from a friend is one of the best sales tools you can have.
9. Understand your customers using statistics : The more you think about your customers, the all the more efficiently you can target them with your marketing efforts. Using a service like Google Analytics allows you to see specific website visitor information like what cities your customers are originating from, to what extent they spend on your website, your most popular product pages and significantly more. On the off chance that you have an on-site product search tool, you can see popular searches your customers are conducting, and you may even see that they're searching for a product you don't have available… yet!