Annual report design should harness the report’s full marketing potential and offer shareholders insight into your vision for the future. There are many considerations when designing an annual report: the choice of cover, the paper type, the binding, what the charts and graphs look like and use of typography. All are important factors that together form the basis of a successful annual report. Annual reports are a crucial document for both commercial companies and not-for-profit organisations. They are a public statement of key achievements over the past year, and are used to show clients and stakeholders how the business is performing. For this reason it’s vital that annual reports are professional, compelling and memorable.