E-commerce has come a long way in the last 15 years. As technology continues at a rapid pace, pioneering ecommerce stores harness new techniques and facilities to make online selling and online shopping a lot more efficient and fun. E-commerce is a very competitive field because your rival is no more than a click away. If a customer doesn’t like your site, they simply looks for another e-commerce site to buy products from. If you want to gain more customers and attract attention, you want to make sure that your website is as usable and as customer-friendly as possible.