The world today is in what historians a while down the road will probably be called the digital age. A great part of our life is spent online, we get our information there, we laugh, we socialize, but the fact remains that we are still just creatures of flesh and blood that need to roam the physical world. Until we are able to download our brains into a computer we will need to socialize with other people and move around, so online advertising strategies, as effective as they can be, can’t be relied upon as a sole means of raising brand awareness and reaching out to the broader public. There are a few offline advertising strategies that are very old school, but still remain in wide use, because they simply work. No matter how sophisticated our technology gets, these simple strategies will still be around because they rely on basic human nature and are basically timeless. They are a great tool for small businesses and major companies alike.