What is packaging design?
Packaging design can be viewed in four different ways:
- a means of protecting the contents of a package.
- a contributor to the cost of the end product.
- a sales canvas on which to promote the product's benefits and attributes .
- a part of the product experience itself.
Look at my packaging design!
Key factor in aiding standout is having recognisable, simple icons-- things that stand out even without looking directly at them. These icons can be called 'visual equities'. There are a number of tools you can use to create visual equity and thereby improve standout: